January 22, 2023 by Joey Birch Sneakers That Had a Moment in 2022 Since the start of the pandemic, the sneaker market has seen exponential growth which, while slowing down as reported by The Business of Fashion, i... Read more
December 04, 2022 by Joey Birch The Story Behind The Air Jordan 11 Sitting among the pantheon of the top Air Jordan silhouettes in history is the Air Jordan 11. More of a diehard fan favourite when in comparison to... Read more
August 12, 2022 by Joey Birch How The Air Jordan 4 ‘White Oreo’ Perfectly Reimagined a Classic Even if you’ve been living under a rock, you’ll have heard of Michael Jordan and his formidable line of sneakers soon to celebrate the release of i... Read more
April 29, 2022 by Joey Birch The Next OFF-White Air Force 1 is Almost Here Rumours have started to circulate of the next OFF-White Air Force 1 Low to release as part of the late Virgil Abloh's ‘Figures of Speech’ exhibitio... Read more
March 25, 2022 by Joey Birch The History of Air Max Nike’s Air Max lineage is one of the biggest, most subversive, lines in the history of footwear. Challenging technological norms while being able t... Read more
February 13, 2022 by Joey Birch A Brief History of Jordan Brand Michael Jordan is one of the biggest names in history, let alone basketball. His influence has permeated through all areas of culture including sne... Read more
September 27, 2021 by Joey Birch How Bruce Kilgore Encapsulated Sneaker Culture Producing a ‘classic’ sneaker seems to be down to a fine science, and the hope that the audience will take to it well. Bruce Kilgore seemingly had ... Read more
